TFC Toys (Third Party) Transformers Primars (Optimus Prime)

I picked this up at Dairycon 2013.  As it was explained to me, Primars was an attempt by TFC Toys to market third party toys to children.  I suppose it’s not a bad idea, but the price was $50-$60 when it came out, and even I didn’t buy one at that price even though it did look incredibly cool.  I paid $30 for this one.

This is a very well designed toy with some neat features and accessories.  As you can see from the photo above, he is very much a mix of G1 and movie Optimus Prime.  His chest looking more like the movie version.

His mouth plate is removable to give him a more movie style face.

His eyes and forehead light up.  I couldn’t get a good picture of it, but you can see two gray pieces sticking up on each side of his forehead.  These move a plate back and fourth over his eyes to change his expression.

He has two different weapons.  His fuel tanks (are those fuel tanks?) and  smokestacks become guns.  He also has a set of movie style short swords to attach to the outside of his hands.

His vehicle mode has almost a super deformed look about it with the large cab and very small flatbed.

Overall: For $30 this is a very cool toy.  The plastic is very high quality and it is very sturdy, but I’m not sure I’d pay more than that for it.

Thanks for reading!